Search Engine Optimization
Search Engine Optimization (SEO) is crucial if you want to maximize your online marketing efforts. In order to improve the volume and quality of the natural ("organic") traffic that visits your website, specific strategies and processes need to be in place.
Village CMS has many optimizing features built in to the interface. There are also many more actions you can take to help your site achieve an optimal ranking.
One of the best sources for learning about SEO is Google's Search Engine Optimization Guide. Northern Village has summarized this document along with what Village CMS does to achieve better SEO and what you can do to improve it even more.